Breaking Up With Fast Fashion Has Been Easier
It was all too good to be true. All these stores selling cool, trendy clothing you could buy with your loose change, wear a handful of times, and then throw away. Suddenly everyone could afford to dress like their favourite celebrity or wear the latest trends fresh from the catwalk. Many people debate what came first: the desire for fresh looks at an alarming rate or the industry’s top players convincing us that we’re behind trends as soon as we see them being worn. It’s hard to say, but there is no doubt that we thirst for the “next best thing” every day of our consumer-driven lives.“I try as much as possible to give you a great basic product and what comes out, I feel, is really amazing.”
These brands earn millions of dollars while selling pieces cheaply because of the sheer number of items they sell, no matter the cost or markup. And garment workers are undoubtedly being paid well below the minimum wage. In the documentary "The True Cost," author and journalist Lucy Siegle summed it up perfectly: ”Fast fashion isn’t free. Someone, somewhere is paying.”